IRIS cookies policy

IRIS uses cookies to collect information.

A cookie is a small data file stored on the hard disk of your computer. This standard technology which allows specific information about the user to be saved (language choice, pages visited, duration of visit, country etc.,) allows us to personalize and improve your navigation on our site.

Cookies will therefore be used on our website so that we can offer you our best service, by letting us know your language, and by identifying you when you next visit the website. With cookies the website can be better adapted to your needs, preferences and use. Cookies can also be used to better personalize the content or publicity of a website.

They cannot collect information or files stored on your computer.

What type of cookies do we use?

Our website uses the following types of cookies:

Required cookies

Cookies make a website usable by activating basic functions such as page navigation and access to secure areas of the website. The website cannot function correctly without these cookies.

Preference cookies

Preference cookies allow a website to keep information that changes the way it behaves or is displayed, such as your preferred language or the region in which you are located.

Statistical cookies

Statistical cookies collect and communicate information anonymously, helping website owners to understand how visitors interact with their websites.

Marketing cookies

Marketing cookies collect and communicate information anonymously, helping website owners to understand how visitors interact with their websites.

Certain cookies may be installed by third parties, for example Facebook, under their own responsibility. In this case, we advise that you carefully read their privacy policies.

  • Mailpixeltracking
  • Sharesale pixel tracking
  • Avangate tracking
  • Smartfocus tracking
  • Google Data Layer tracking
  • Google Adwords
  • Google Analytics

About the Google Analytics cookies

Google Analytics is a web analytics service provided by Google, Inc. Google Analytics sets cookies in order to allow us to evaluate and report on the use of our website. It is widely used across the web and all data is anonymised meaning the cookies carry no personally identifiable information. These cookies help us to understand our visitor's behaviour and allow us to make improvements to better our user's experience. It's a win-win relationship.

We may use Google Analytics for the following purposes:

  • Remarketing (showing our ads on third party websites). IRIS and third-party vendors, including Google, use cookies to inform, optimise and serve ads based on someone's past visits to our website.
  • Google Display Network Impression Reporting. IRIS and third-party vendors, use cookies to report how our ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.
  • Google Analytics Demographics and Interest Reporting. IRIS use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics to inform our marketing strategy.
Visitors can opt out of Google Analytics for Display Advertising and customise Google Display Network ads using Google's Ad Settings page.

Visitors can opt out of Google Analytics using this browser add-on.

Google analytics cookies:

Here more info on Google Analytics Cookie Usage on Websites

Managing cookies

If you prefer, you can reject our cookies via your browser’s privacy settings. To do so, we recommend that you check the information provided on the support website for your browser (,,

You can individually or comprehensively manage accepting cookies for sites that you visit, as well as delete all cookies already installed on your computer or mobile device.

Please note that deactivating cookies may mean that our website no longer displays correctly.


On our website, we use retargeting technology which allows us to target web users who have shown an interest in the products displayed on our site. The retargeting advert is displayed as per user behavior analysed with the help of cookies.

As explained above, you can manage this in your browser’s preferences. Please note that your objection to retargeting will take the form of a cookie opt-out.

If you'd like to learn more about cookies in general and how to manage them, visit, please note that we can't be responsible for the content of external websites.

Facebook Pixel

Facebook Pixel is a piece of code, which allows us to measure, optimize and create audiences for our advertising campaigns. When you visit our website and carry out an action (a purchase, for example) this triggers Facebook Pixel, which reports this action. Therefore, we know if you have seen our advert. This allows us to suggest other tailored adverts for you.

You can manage the way in which we interact with you in your Facebook account settings under “advert preferences”